The Coaching Redhead (on behalf of TeamMarta)
TeamMarta, a virtual assistant and business coach, asked me to design and build a new website for their client, The Coaching Redhead (formerly “The Bookkeeping Trainer”). The Coaching Redhead website sells courses for bookkeeping professionals on cloud accounting software and related topics. The goal was to provide a conversion-centric, clean interface with an integrated Learning Management System (LMS).
I provided a full set of wireframe pages to establish the layout of the website elements and the essential user flow when clicking through each page before overlaying graphics to complete the design.